b'IT WAS A TRADITION TO RELY ON ROSELYNS LUSCIOUS GOODNESSAND BAKINGPERFECTION TO ROUND OUT THE HOLIDAYS.NO MATTER WHAT YOU WENT TO GET,THE RICH AND TASTY BAKED GOODS WERE ALWAYSBAKED THE WAY YOU WOULD,IF YOU HAD THE TIMEWHEN GERRY BOELDT, VICE PRESIDENT OF PRODUCTION, WAS ASKEDIN 1962 HOW THEY CREATED A PRODUCT, HE ANSWERED, WE LOOKCONSTANTLY FOR NEW IDEAS, MORE ATTRACTIVE SHAPES AND COLORS. JUST TURN OUT A GOOD PRODUCT AND LET PEOPLE KNOW WHERE TOGET IT.THAT HAS WON FOR US THE WARM APPRECIATION OF THE 253COMMUNITY.AND WE PUT OUR APPRECIATION IN THE PRODUCTS.'