b'FRUIT CAKE HAS BEEN AL O N G T I M E S TA P L EDURINGTHEHOLIDAYSEASON. ROSELYN HELPEDTHIS TRADITION CONTINUEBY OFFERING ONE POUND 3/4 CupGranulatedFRUIT CAKES FOR ONLY 98SugarCENTS, OR YOU COULD GETA FIVE POUND FRUIT CAKE 1/2 CupLand -O- LakesFOR A MERE $4.79! ButterMANY A HOST OR HOSTESS 2/3 TeaspoonSaltWILLTALKABOUTTHE PREHEAT OVEN TO 350 DEGREES.QUICK SERVE CLOVERLEAF 1 Whole EggROLLSTHATHAVE COMBINE SUGAR, SHORTENING, AND SALT INTO BOWLA D O R N E D T H E I R AND CREAM UP WELL. 1 TablespoonLight CornTHANKSGIVINGAND SyrupCHRISTMAS TABLES FOR ADDEGGANDCORNSYRUP.BLENDWELL.YEARS.ANDDONT 3/4 TeaspoonBakingFORGET ROSELYNS MINCE DISSOLVE BAKINGSODA IN THE MILK AND ADD TOSodaMEAT PIE WITH LOTS OF MIXTURE. ADD VANILLA. BLEND WELL.REAL MEAT. 2 Tablespoons MilkR O S E L Y N W A S ADD FLOUR AND MIX WELL. 1 1/4 Teaspoons VanillaGRATEFULLY KNOWN FOR USING ROLLING PIN, ROLL OUT DOUGH AND CUT INTOSTAYINGOPENUNTIL DESIRED SHAPES. 2 Cups All-Purpose FlourD I N N E R T I M E O NCHRISTMASEVEFOR SPRINKLE WITH SUGAR. 2 Cups ColoredTHOSELASTMINUTE Decorating SugarSTOPS. BAKEAT350DEGREESFOR10-15MINUTES.MAKES ONE DOZEN COOKIESIN 1956, JOHN S. CLARK ADMITTED PUBLICLY THAT HE IS SOMEWHATCONCERNED ABOUT THE COMPETITIVE THREAT OF CAKE MIXES . HE FELTTHE SITUATION WAS SURMOUNTABLE,BUT CONCEDED THAT THEHOUSEWIFE WAS STILL THEIR BIGGEST COMPETITOR. AS MORE WOMENWENT TO WORK,HOMEMAKERS TURNED TO STORE BOUGHT BAKEDGOODS AND ROSELYNS BAKE SHOPS BECAME A BIG ATTRACTION. DUETO THEIRCONVENIENCE AND TIME SAVED.JOHN S. CLARK JR. INSISTED,HOWEVER, ON MAINTAINING THE COMPANYS BASIC MISSION PRODUCING A BETTER, QUALITY PRODUCT FOR OUR CUSTOMERS.243 244'