b'FRUIT CAKE HAS BEEN AL O N G T I M E S TA P L EDURINGTHEHOLIDAYSEASON. ROSELYN HELPEDTHIS TRADITION CONTINUEBY OFFERING ONE POUNDFRUIT CAKES FOR ONLY 98CENTS, OR YOU COULD GETA FIVE POUND FRUIT CAKEFOR A MERE $4.79!MANY A HOST OR HOSTESSWILLTALKABOUTTHEQUICK SERVE CLOVERLEAFROLLSTHATHAVEA D O R N E D T H E I RTHANKSGIVINGANDCHRISTMAS TABLES FORYEARS.ANDDONTFORGET ROSELYNS MINCEMEAT PIE WITH LOTS OFREAL MEAT.R O S E L Y N W A SGRATEFULLY KNOWN FORSTAYINGOPENUNTILD I N N E R T I M E O NCHRISTMASEVEFORTHOSELASTMINUTESTOPS.IN 1956, JOHN S. CLARK ADMITTED PUBLICLY THAT HE IS SOMEWHATCONCERNED ABOUT THE COMPETITIVE THREAT OF CAKE MIXES . HE FELTTHE SITUATION WAS SURMOUNTABLE,BUT CONCEDED THAT THEHOUSEWIFE WAS STILL THEIR BIGGEST COMPETITOR. AS MORE WOMENWENT TO WORK,HOMEMAKERS TURNED TO STORE BOUGHT BAKEDGOODS AND ROSELYNS BAKE SHOPS BECAME A BIG ATTRACTION. DUETO THEIRCONVENIENCE AND TIME SAVED.JOHN S. CLARK JR. INSISTED,HOWEVER, ON MAINTAINING THE COMPANYS BASIC MISSION PRODUCING A BETTER, QUALITY PRODUCT FOR OUR CUSTOMERS.243'